We’re always improving our products, big changes or small changes.  Perhaps if you look closer, you’ll realize our AQUMON icon just went through a brand-new update. Read on to discover the concept behind it.

 

We’ve always prided ourselves on our bright pink colour, in fact, a lot of our customers are able to recognize us based solely on our cyber hues (Foodpanda and Bowtie Insurance notwithstanding!).  However, those with a keen sense of design would notice our colour palette has been slowly expanding from just pure blocks of colours to encompassing more tones, more gradients, basically more good things to come!

 

Join us as we take a whirl down memory lane and look through the branding of AQUMON since the beginning to understand how we got to where we are today! 

 

You’ll even see how our instagram and other graphics have incorporated a wider tone of colours, icon and typeface, we are expanding our AQUMON brand universe further! 

 

Why Did We Upgrade Our Brand?

 

We’re growing.

 

We want to reflect the people who invest with us. In the five years since AQUMON began, we’ve gotten better at identifying our customers and providing better solutions to solve their problems. The changes reflect our human-centric approach: modern, accessible and urbane.

 

We’re evolving.

 

Our designers have spent the past year deep in the development and refreshment of our brand to bring to light our enhanced aesthetic. We haven’t abandoned our core brand beliefs, but rather we’ve built upon our strong foundations. We enhanced our messages to be louder and clearer, AQUMON is smart, approachable and always on your side; we simplify investments so that anyone can start building wealth!  

 

We’re unique.

 

To this day, we are still the pink financial app. We don’t want to be seen as just another financial app, or even to be seen as just like the traditional banks.  We’re here to shake up the system and make finance more inclusive.  Our branding will always be friendly and approachable.  Ultimately, AQUMON is a lifestyle brand that empowers your financial health and we want to make sure you feel it!

 

 

So what do we expect now from AQUMON?

 

Well firstly, you’ll notice our tones are much more varied and inclusive, adding a touch of warmth and diversity to it.  Secondly, we always do away with jargon, that part does not change, no matter what information we are providing you.  Thirdly, you might see more human faces on our campaigns and visual assets.  That is all to say, finances are part of our everyday lives and automated wealth management can seamlessly integrate into our lifestyle - smart, simple and hassle-free.

 

As part of the continued efforts of AQUMON to improve user experience and brand ecosystem, we will also launch the app’s all new interface upgrade in the coming Q2 of 2022.  We hope you enjoyed our sharing and we look forward to evolving with you!

 

 

 

 

 

About us

AQUMON is a Hong Kong based award-winning financial technology company. Our mission is to leverage smart technology to make next-generation investment services affordable, transparent and accessible to both institutional clients and the general public. Through its proprietary algorithms and scalable, technical infrastructure, AQUMON’s automated platform empowers anyone to invest and maximise their returns. AQUMON has partnered with more than 100 financial institutions in Hong Kong and beyond, including AIA, CMB Wing Lung Bank, ChinaAMC, and Guangzhou Rural Commercial Bank. Hong Kong University of Science and Technology, the Alibaba Entrepreneurs Fund, affiliate of BOC International Holdings Limited, Zheng He Capital Management and Cyberport are among AQUMON's investors. 

 

The brand is held under Magnum Research Limited and is licensed with Type 1, 4 and 9 under the Securities and Futures Commission (SFC) of Hong Kong. AQUMON is also licensed by the U.S. Securities and Exchange Commission (SEC) and the Asset Management Association of China (AMAC).

 

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