You may have noticed the AQUMON app looks quite different recently. After updating our services to allow seamless online account opening in July, we’ve updated our app yet again. We’re excited to announce that based on the continued feedback from our clients and focus groups we have given our app both a makeover both in terms of user experience and aesthetics. 

 

Many traditional financial firms make the client’s user experience complicated and confusing by offering ‘more’ information. We at AQUMON believe listening to what our clients want and delivering the ‘right’ information is more important. This new update resonates with our mission which is using technology to make wealth building smarter, simpler and more affordable for everyone in Hong Kong. 

 

At AQUMON we’re constantly looking to redefine the digital wealth management experience and we hope you like this new upgrade. We have even more exciting updates on the way!

 

A few new changes this time: 

 

Giving our clients the right information

From our focus groups and asking our clients many of you feedbacked that you couldn’t easily find the right information about AQUMON on our app and this negatively impacted your decision making. We understand robo advisors are a relatively new concept in Hong Kong so based on your feedback we’ve redesigned the app’s home page to address this. Additions include: 

 

Learn about AQUMON in 3 minutes (top banner)

Will help you quickly understand what AQUMON does, our team, our partnerships with financial institutions, what solutions we offer and the client journey in just a few short minutes. 

 

Contact AQUMON (top right of banner)

If you need immediate assistance from a friendly AQUMON colleague you can click this button to email, call or whatsapp us. 

 

About AQUMON (left side button below top banner)

You can learn more about AQUMON’s history, what licenses we hold, our investors and how we provide security to our clients.

Investment philosophy (middle button below top banner)

Here you can read about why we think global asset allocation, risk diversification, long-term disciplined investing and automation is the backbone of our investment philosophy. We have some links below for those who want to further read about robo advisors and why we believe clients investing into Exchange Traded Funds (ETFs) makes so much sense. 

 

Help center (right button below top banner)

Our Frequently Asked Questions (FAQ) on the most important items that concerns our clients such as fees, security of the platform and account opening instructions can be more easily accessed now on our home page. 

 

 

New updated look helps improve our engagement with clients

 

Beyond changing our colors to match our signature AQUMON pink, many of you will notice how the visualization of your portfolio and underlying investments looks even more clear and clean. We updated the font and removed quite a bit of unnecessary text so there is more white space (easier on the eyes) and ultimately much easier to read any time of the day. 

 

 

Being more app-focused going forward

 

Given that the vast majority of our clients utilize our app much more than our web platform, starting in mid-October, we will start to minimize the new upgrades for our web platform. Don’t worry, going forward our clients will still be able to do all key functions (monitor their portfolio, withdraw funds etc.) on the web platform but newer functions will be app-focused. We understand our clients’ time is valuable and we feel this move will deliver even quicker upgrades in terms of service and functionality to our clients. Ultimately, our clients will be the biggest benefactor of this decision.

 

We’re clearly not done with our updates but consistently listening to our clients and delivering what they want is ingrained in AQUMON’s DNA. We’ve got even more exciting updates coming in October, November, December and beyond and we can’t wait to share the news with you. Hope you all enjoy this new update from AQUMON. 

 

 

Learn more in AQUMON APP

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